Mercedes-Benz Malaysia Ends 2019 On A High – Over 10,000 Cars Sold, 1.8% Marketshare

Despite challenging conditions in 2019, Mercedes-Benz Malaysia has managed to hold onto its lead in the premium segment, doing so against bearish conditions that have affected the premium segment most of all. With 1.8% marketshare last year, the company is confident that 2019 has set the tone for the decade to come, even though they weren’t setting new sales records as we’ve come to expect from the brand.

2019 was certainly an exciting year for fans of Mercedes-Benz here in Malaysia, with product launch after product launch after product launch. The E-Class lineup was shaken up with the introduction of the E350 AMG-Line, E300 Exclusive Line, and the E200 Sportstyle Avantgarde very early on in the year, while the A-Class family was refreshed with A200 & A250 variants available as both 4-door saloons and 5-door hatchbacks. The new GLE-Class SUV also made its debut here in Malaysia, while the facelifted GLC & GLC Coupe models brought about the introduction of MercedesMe Connect services for the first time.

“We wrap up the decade on a great note as we continue to grow our customer base and set our footing in Malaysia. 2019 was a year where we placed great emphasis on expanding our product offensive with innovative technology and emotional design, catering to the needs of our customers. We also celebrated the 15th year anniversary of local production excellence, noting the 100,000th vehicle roll-out milestone and the commencement of Philippine export initiatives. Through a solid leadership and vision, we reaffirmed our commitment to the Malaysian market and our customers in delivering the best products and the best customer experiences.”

Dr. Klaus Weidner, President & Chief Executive Officer, Mercedes-Benz Malaysia

On the AMG front, the A35 Saloon brought about fresh blood in the entry-level space (if you can call it that), followed by the C63S in both coupe & saloon forms. Moving further up saw the introduction of the AMG GT 63 S Four Door, as well as the refreshed GT C and GT R models.

Most notably for this writer, Mercedes-Benz also took a bold step in premium emissions-conscious mobility by introducing the new S560e plug-in hybrid limousine, aimed at creating eco-aware buyers from the top-down. Additionally, Malaysia was graced with the regional-debut of the all-electric Mercedes-Benz EQC electric SUV at the same event, where it was announced that the zero-emissions family SUV will make a formal market introduction here sometime in 2020.

On a production side, Mercedes-Benz Malaysia marked their 100,000th locally-assembled vehicle this year, rolling out of their heavily-updated facility in Pekan, Pahang. That same event also saw the commencement of left-hand drive production for export to the Philippines, with C180 models assembled here for consumption in the Republic. We’re made to understand that reception of the Malaysian-made cars there has been very warm, with MBM looking at perhaps expanding LHD production to offer a wider selection of cars for Philippine buyers.

“Despite facing headwinds, we ended the year on a strong note to cement our position in the premium automotive segment. We delivered 10,020 cars to our Malaysian customers, signifying a continuous mark of confidence towards Mercedes-Benz. We are fully confident that 2019 has set up a great tone, as we power up great momentum for the new decade.”

Mr. Michael Jopp, Vice President of Sales & Marketing, Mercedes-Benz Malaysia

With 2020’s total industry volume set to remain stagnant, Mercedes-Benz Malaysia will certainly have its work cut out for it as it aims to maintain its lead in the segment. However, with the new Mercedes-Benz GLC & GLC Coupe already on our shores, and the promise of more MercedesMe Connect vehicles set to arrive throughout the year, we’ve no doubt that their offensive this year will most certainly do much to help the company maintain its lead.

DRIVEN: Mercedes-Benz C300 AMG-Line – Desire, Uncomplicated

Sometimes things just fall into place.

It was a Tuesday morning when I got a phone call from a communications executive at Mercedes-Benz. Hey, she said, we have a C300 AMG-Line this weekend, would you like to have a go? My mind immediately leapt to thoughts of the panoramic sunroof, the AMG-Line steering wheel, and being an audiophile that recently discovered Sting’s new album, the Burmester audio system.

I’d have been stupid to say no.

Keys handed over, I noticed it was about to rain. I hate dirty cars and, having just been washed before it was given to me, I didn’t want the white C-Class to get any dirtier. So I quickly settled in, found a comfortable driving position (not a hard task given the electrically-adjustable steering column, lower-thigh bolster, and headrest), and set off.

Immediately, I took note of the power at hand. 255hp and 370Nm is what Mercedes reports the 2.0-litre 4-banger makes in the C300 AMG-Line, but in less geeky terms, it felt like a huge dollop. You don’t have to mash your foot into the floor to get a huge torque surge, which is harnessed best thanks to the 9G-Tronic automatic transmission. This, to my mind, is exactly what you want out of a luxury car. A sense of effortlessness, as it were.

Once I was outrunning the raincloud, I took stock of the cabin. Open-pore black-ash wood surrounded me, with door-tops covered in stitched Artico leather, peppered with laser-cut Burmester speaker grilles and silver controls. There was a widescreen infotainment display atop the centre stack, beneath which sat a gorgeous long slide of more wood. I noted the new digital instrument cluster, as well as the ‘old-school’ knob-and-touchpad arrangement of the infotainment controls. While Mercedes-Benz is enjoying praise for its MBUX infotainment system, the W205 C-Class remains paired with an older COMAND system. And yes, it’s COMAND, with one M.

It wasn’t for a couple more days until I had proper time to spend with the C300. I’d been rushing from appointment to appointment the two days prior, taking me through alot of the Klang Valley and its notorious traffic. I’d been warned that the C300’s 2.0-litre mill would consume quite a bit of fuel in such conditions – and yet without really trying, I never managed to nudge it past 10L/100km, despite other local motoring journos claiming figures between 11L-13L/100km. Maybe they have lead feet, but I can report that a full tank on a C300 AMG-Line would easily cover 600km between fillups. Not bad.

But it was a Sunday, and with filming done for the video review and more than half a tank of fuel yet, I told my girlfriend that we were going for a drive. We packed some things and headed out at 4pm, aimed for the old Gombak road that would take us up to Genting Sempah.

The roads themselves were beautiful, albeit badly paved, though the C300 soaked up the worst of the imperfections. We snaked along the narrow road with steep drops on the left and cliffside on the right, enjoying the scenery with the sunroof wide open and the windows half down. We passed quite a number of Mercedes-Benzes going the other way, no doubt returning from either an exciting squiz up Genting or a relaxing holiday on the East Cost and avoiding the queue on the Karak Highway – I surmised that that must be the life of the average Mercedes-Benz owner. While I nodded and smiled as we passed, I felt briefly like a bit of a pretender, no doubt the only person sat behind a three-pointed star with one eye on the fuel gauge.

The old Gombak road is not one that you tackle with gusto, I feel. You ought to stick the car in ‘Comfort’ mode and enjoy the drive, given that the rutted road surface would undoubtedly see the car shimmy from one edge of the tarmac to the other in ‘Sport+’ mode where there’s little give in the suspension. The ambiance was only improved by the audio system, which I had employed to play my favourite album by the late songwriter Nujabes.

At Genting Sempah we ploughed onwards to Janda Baik, a place that holds great meaning to me. I spent many formative years up that hill, with family on every corner. We’re not from Pahang but quite a number of us made Janda Baik our home, and as a result, I feel like the little kampung is an extension of me. Up we went, on slightly better roads this time, improved steadily as the population in the hilltop village expanded. We stopped by a couple of choice spots for photos, and a little roadside stall for some durian kampung.

I warned my girlfriend, who promptly selected a 3kg durian, that we’d have to eat it all. If even the slightest bit of durian got in the car, I’d wager I’d end up very quickly on Mercedes-Benz Malaysia’s list of blacklisted publications.

So we finished it.

And it was over dinner at Chef Zamri’s Nero Bianco Deli that I felt I’d finally been able to truly understand the C300 AMG-Line. Though it bears the famous Affalterbach abbreviation, it isn’t to be mistaken for a sporty compact saloon. Rather, it is very much the embodiment of the luxury compact saloon. Effortless to drive, comfortable to sit in, and ridiculously well appointed, the C300 is a gathering of Mercedes-Benz’s strengths. The only fly in the ointment is the lack of insulation, with road & tyre noise creeping in steadily once you move into triple-digit speeds.

While many would take fault with that, particularly if having recently sampled BMW’s new 3-Series or the Audi A4, the C300 sits right between the two. The 3er is no doubt the driver’s car of the lot, while the A4 is so amazingly plush you really think that they might’ve shrunk an A6.

But the C300 is the jack of all trades, or at least that was the opinion I held when I departed our dinner stop with home set firmly in our sights.

2019 MERCEDES-BENZ C300 AMG-LINE – RM304,888 AS TESTED





PREVIEWED: ’19 Mercedes-Benz S560e – Limo Reloaded

Superlative. Unsurpassed. Unrivaled.

These are the sort of words that you will find peppered throughout any sort of editorial about the Mercedes-Benz S-Class. The Sonderklasse was for a long time truly in a class of its own, a thoroughly modern luxury limousine that always paved the way for others to follow. And even when it stumbled (cough W220 cough cough) it still comfortably surpassed its rivals in sales, and when they weren’t busting an Airmatic bag or leaking water through the bulkhead, they were wonderful things.

But while the S-Class always maintained a lead over the competition, the rivals have been gaining, and fast. The S-Class now has to justify itself against more premium marques like Bentley with their Flying Spur, as well as traditional competition like the BMW 7-Series and Audi A8. With those cars getting smarter, sharper, and more innovative with every iteration, it raises the question of just how long the S-Class will be able to maintain its lead. After all, even an ending has a beginning.

In a move that’ll most certainly cement its appeal on the local market, Mercedes-Benz Malaysia recently launched the new S560e plug-in hybrid limousine, the first plug-in hybrid S-Class ever to be launched in Malaysia. With an asking price of RM668,888 the S560e is the most affordable S-Class in the range today, both in terms of purchase and expenses, given that the PHEV can do some 50km on a single full charge. It’s no slouch either, with a combined output of 475hp, courtesy of the marriage between 3.0-litre V6 and electric motor.

I am certain that at this point there are some of you already asking about how much practicality has been compromised in turning the S560 into a proper EQ model. The answer of which is… not much more than the preceding S400h, actually. The batteries themselves take up no more room, but are now denser and more energy-efficient than before. The result is a boot that, over the non-hybrid S560, might not be able to squeeze in quite so many golf-bags but honestly, you’ll be more than happy with what it’s got.

What will also leave you happy is the generous spec-list. So the S560e comes loaded with everything from intelligent-beam LED headlights, autonomous-emergency braking, PRE-SAFE pre-collision preparation system, 360-degree cameras, soft-close doors, privacy blinds… you name it, it probably has it. It’s an S-Class after all, and you never forget it. What we appreciate with this facelift is the replacement of the steering wheel – the new unit now has a three-spoke design that looks far more natural, and less comical from the ‘clown-smile’ look of the outgoing car.

What has also changed as part of the facelift is the driving experience. The S400h that was the talk of the town when it came out was a bog-standard hybrid, with a small battery and electric motor assisting an otherwise-relaxed engine to take the edge off. With the S560e things are very different – this is a car that’s been designed to run fully-electric when possible, and it shows. The car takes off silently, gliding along with no emissions, and will continue to do so until the battery is exhausted, or when you’re at high cruising speeds where the petrol engine is more efficient.

The handover between the two is seamless, with the V6 engine just gently humming into life (yes I said ‘hum,’ because it would be uncouth for an S-Class to ‘roar’). And thanks to the intelligent EQ system, the S560e will identify portions of your journey where combustion power might not be needed (like when you’re northbound after the Menora Tunnel, for example) and allow the big V6 to take a break, pushing you along silently in all-electric mode while also recuperating power when coasting.

You get the sensation inside that you’re piloting something far smarter than you are but, unlike in some other cars, it’s not a sensation that feels alien. No, the S-Class offers a degree of confidence that the car really has it all handled, and all you have to do is soak up the miles from the driver’s seat and let the car do all the heavy lifting. Never has PHEV driving been so serene.

In my short run with the car at the Sg. Besi airport I didn’t have a chance to sit in the back of the big S-Class, so I will report back once I have. But I have little doubt in my mind that you’ll lose nothing by sitting back there – if anything, the removal of the act of driving may make the S-Class experience that much more enjoyable, given that you’ll be able to explore the big limo’s technology with greater depth via the two seat-mounted screens, which you can take in while reclining on the two electrically-operated rear seats.

After spending a good 20-minutes behind the wheel and pressed for an opinion, I can confidently say this – there’s a reason why Mercedes still thinks this car is in a class of its own. Yes the Audi A8 is very smart now and yes, the BMW 7-Series is now more comfortable than before. But honest to goodness, both of those cars are still reaching for the S-Class’ level of sophistication and elegance of execution. The gap may be smaller now than ever before, but it still exists.

The S-Class. What more can I say?

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