{"id":1110,"date":"2019-07-17T17:33:25","date_gmt":"2019-07-17T09:33:25","guid":{"rendered":"http:\/\/www.malaysianmotoring.com\/web\/?p=1110"},"modified":"2019-07-17T17:49:27","modified_gmt":"2019-07-17T09:49:27","slug":"perodua-sets-new-h1-sales-record-19-sales-up-4","status":"publish","type":"post","link":"https:\/\/www.malaysianmotoring.com\/web\/perodua-sets-new-h1-sales-record-19-sales-up-4\/","title":{"rendered":"Perodua Sets New H1 Sales Record \u2013 Up 4% Year-On-Year"},"content":{"rendered":"\n

At a small media event held in the nation\u2019s capital, Malaysian automotive heavyweight Perodua announced that it had performed splendidly over the first half of 2019, delivering the highest number of new cars yet for the manufacturer. This historic milestone was contributed to by the \u2018tax holiday\u2019 period that came about after the General Election, which served to grow the total industry volume (TIV) by some 2.4%.<\/p>\n\n\n\n

Also contributing to Perodua\u2019s successes was the arrival of the Perodua Aruz, the model\u2019s first SUV since the ill-fated Nautica and warmly-received Kembara, which has served to breathe new light into the entry-level sub-RM100k SUV space. <\/p>\n\n\n\n

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Dato’ Zainal Abidin Ahmad, President & CEO, PERODUA<\/figcaption><\/figure>\n\n\n\n

\u201cThe increase in demand for our vehicles in the first six months of 2019 has had a positive impact on the automotive ecosystem as a whole, with parts purchases amounting to RM2.7-billion during this period. Based on our forecast for the second half of the year, we expect to purchase a total of RM5.4-billion with of parts for the whole of 2019. We have reached a stage in our history where we are earnestly seeking to build our brand abroad in a sustainable manner. However, this is on a long-term scale as brands do need time to build. Our hope is to make Malaysia proud,\u201d said Perodua President & CEO, Dato\u2019 Zainal Abidin Ahmad.<\/p>\n\n\n\n

As a result of the positive performance, Perodua will be revising its annual target \u2013 previously set at 231,000 vehicles, Perodua will now aim to sell 235,000 vehicles in 2019, marking a 4,000 unit increase over earlier estimates. <\/p>\n\n\n\n

When looking at the individual model breakdown, the Perodua Aruz looks to retain its position as Malaysia\u2019s best-selling SUV, with 15,000 sales recorded in the first half of this year and \u201ca few more thousand by the end of next month\u201d according to Dato\u2019 Zainal. The Perodua Alza at 8,000 units sold in the first-half of this year represents Perodua\u2019s slowest-selling model, though it\u2019s still not a number to be scoffed at. When asked, Perodua\u2019s top-management unanimously answered that there\u2019s been little cannibalisation between the two models, and whatever cross-shopping has occurred are perfectly within Perodua\u2019s original estimates that they calculated prior to the release of the Aruz SUV. <\/p>\n\n\n\n

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