{"id":1169,"date":"2019-08-06T11:45:05","date_gmt":"2019-08-06T03:45:05","guid":{"rendered":"https:\/\/www.malaysianmotoring.com\/web\/?p=1169"},"modified":"2019-08-06T11:57:28","modified_gmt":"2019-08-06T03:57:28","slug":"volvo-vs-the-world-what-that-means-in-malaysia","status":"publish","type":"post","link":"https:\/\/www.malaysianmotoring.com\/web\/volvo-vs-the-world-what-that-means-in-malaysia\/","title":{"rendered":"Volvo vs The World \u2013 What That Means In Malaysia"},"content":{"rendered":"\n
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It wasn\u2019t that long ago that Swedish marque Volvo was considered a sideliner in the Malaysian automotive landscape. While its German opposition sold in vast numbers, the little Swede was just that \u2013 little. It sold enough cars to keep the showrooms & service centres going with no compromise in quality, and profits were most certainly there, just meagre. If Malaysia didn\u2019t have the advantage of having a fully-fledged Volvo factory in Shah Alam, we\u2019d probably have to deal with 2-3 year delays on new models too.<\/p>\n\n\n\n

But things have changed for Volvo. Since its takeover by Chinese automotive giant Geely, who quickly realised it was best to let the Swedes do their thing rather than PRC the crap out of it, the company has been going from strength-to-strength in recent years globally, and even locally. <\/p>\n\n\n\n

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Pekin Auto’s new Volvo dealership, on the fringes of Johor Bharu<\/figcaption><\/figure><\/div>\n\n\n\n

It was just the other day that we reported on our social media channels the upcoming opening of a new dealership on the outskirts of Johor Bharu, the 13th such dealership in Malaysia with many more set to come throughout 2019. This is all part of Volvo\u2019s local office\u2019s strategy to focus on the customer experience & dealer network, and already, \u201cinternal polls are showing positive results thanks to improvements made in these two key areas.\u201d<\/p>\n\n\n\n

We experienced this for ourselves at the opening of the AJ Premium Motors dealership in Batu Pahat, where we saw Volvo\u2019s new showroom design language and brand ethos in full swing. From the intimately-professional conduct of its staff to its Scandinavian-chic design, you could tell that Volvo was serious about its transformation into a brand that could well and truly rival the German stalwarts. And the proof was in the pudding, with an increase in local sales for Volvo rising in excess of 60%.<\/p>\n\n\n\n

But there is something else to it, too.<\/p>\n\n\n\n

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