Malaysian automotive heavyweight Perodua may have enjoyed market leadership for a good 16 years now, but perhaps now more than ever, there’s a fire under its ass to ensure that its lead isn’t compromised.<\/p>\n\n\n\n
I don’t believe I have to go into detail here, but for the uninitiated, I’m talking about the challenges that fellow national carmaker PROTON has levelled at it throughout 2019. With every model in its lineup updated, purchase prices reduced, kit levels enhanced and aftersales service given a thorough going-over, PROTON has mounted an aggressive attack on the Malaysian market that threatens Perodua’s marketshare, which accounts for over 40% of the total number of cars sold in the last year. While models like the Myvi and Axia are beyond reproach, with the former accounting for almost half of all Perodua sales, the Bezza is in a far more precarious position.<\/p>\n\n\n\n