{"id":2259,"date":"2020-08-29T18:42:46","date_gmt":"2020-08-29T10:42:46","guid":{"rendered":"https:\/\/www.malaysianmotoring.com\/web\/?p=2259"},"modified":"2020-09-01T01:35:35","modified_gmt":"2020-08-31T17:35:35","slug":"the-perodua-myvi-a-national-icon","status":"publish","type":"post","link":"https:\/\/www.malaysianmotoring.com\/web\/the-perodua-myvi-a-national-icon\/","title":{"rendered":"The Perodua Myvi \u2013 A National Icon"},"content":{"rendered":"\n

1.1-million. Big number, right? It\u2019s not until you think about it that you realise just why you see a Perodua Myvi everywhere you turn.<\/p>\n\n\n\n

It\u2019s amazing to think that back in 2005 when the Myvi was launched, Perodua thought that their bulbous, cute hatchback would maybe sell in the mid 5-figures annually. Compared to where it is now, wearing the crown as the best-selling new car in Malaysia for over a decade, the humility seems almost cute.<\/p>\n\n\n\n

The Perodua Myvi can almost be singlehandedly credited for Perodua\u2019s meteoric rise in the local automotive industry. While they\u2019ve always been a big-volume player, the sheer dominance that the company enjoys today could not be possible with the various transformational changes that have been ushered in by every new iteration of the venerable Myvi. <\/p>\n\n\n\n

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Three generations have each been an indicator of where the company stood at that given time.<\/p>\n\n\n\n

With the first generation, Perodua was an almost-bashful firm with a few good hits under its belt, having successfully moved the masses with the Kancil before moving buyers on to the more sophisticated Kelisa. But nothing could have prepared them for the whirlwind ushered in by the Myvi, which was conceptualised to sit in the market as a niche left-field offering against the \u2018saloon-heavy\u2019 Malaysian landscape.<\/p>\n\n\n\n

Arriving as a lightly-reskinned version of Japanese domestic-market models, the first-generation Myvi went on to become the mainstream option to beat. It redefined the Malaysian market as not being saloon-heavy but one focused on value \u2013 and with the practicality on offer with the original Myvi, paired to Perodua\u2019s already iron-clad reputation for quality and reliability, it proved to be a challenge that its competitors simply couldn\u2019t beat.
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