Porsche Centre Johor Bharu Opens For Southern Customers

‘Destination Porsche’ 4S Centre offers Porsche Classic Partner services too.

Sime Darby Auto Performance today unveiled its newest dealership, taking root in the southern city of Johor Bharu. The new state-of-the-art facility also debuts the new ‘Destination Porsche’ corporate identity within the full 4S centre, which is the first Porsche facility in the country to offer body & paint services for the marque. 

“It has been quite a year for our partnership with Porsche in Malaysia, with the first locally-assembled Cayenne rolling out of our plant in Kedah earlier this year, and now the addition of the first 4S Porsche Centre in Malaysia in Johor Bharu. The setup of this new dealership forms part of our plan to provide world-class standards of customer experience, for both Porsche and Sime Darby Motors.”

– Dato’ Jeffri Salim Davidson, Chief Executive Officer, Sime Darby Group Berhad

The 5,412-square metre facility necessitated an RM28-million investment on the part of Sime Darby Motors, and aims to offer southern fans of the Stuttgart brand a new place to call home. The interior demonstrates a clear focus on customer-centric brand experiences featuring multiple ‘experience modules’ such as E-Performance, Porsche Classic, the Fitting Lounge, Delivery Bay, and an area for Certified Pre-Owned vehicles. Customers will be entertained throughout the facility by highly-trained Porsche staff while also providing space for Porsche fans to gather and host events. 

The Johor Bharu Porsche Centre (PCJB) is equipped with a 175kW high-performance DC charger as well as 22kW AC chargers for Taycan customers. With the addition of PCJB, this completes Porsche’s intended corridor to allow Porsche Taycan customers seamless travel from north to south, pairing with Porsche Centres in Ara Damansara, Sg. Besi, and Penang. 

On a special note, PCJB is now the first-in-Malaysia Porsche Classic Partner, offering services to owners of Porsche cars from their heritage range. This gives enthusiasts the ability to tap into Porsche specialist knowledge on maintenance, repair and restoration of their cars.

With a full-range of services catering to every Porsche customer available in Johor Bharu, this signals Sime Darby’s continued commitment to the Porsche brand but also the potential to upgrade and enhance existing Porsche facilities throughout the country.