PROTON X50 Coming August 2020? – Report

While PROTON runs on a high with a whopping 61% increase in sales in the first half of this year, Malaysians are keeping their eye on the horizon. The ‘X50’ is set to be the next SUV model from the marque, offering all of the appeal of the larger X70 with a more approachable pricetag. The X50 will be based on the Geely Bin Yue, a car that has been spotted testing on local roads several times already by eagle-eyed spotters.

An article on The Malaysian Reserve, citing an insider source, says that the company is indeed in the process of getting the X50 out to market, but it’ll take a little bit more time than for the X70. For the larger car, the first phase (which is still ongoing) saw the full importation of the car from China, where it’s built in right-hand drive alongside its left-hook brethren. This made the most sense at the time of the investiture agreement between Zhejiang Geely and PROTON Holdings as one of the clauses was that PROTON had to produce a Geely-based model, on sale, within one calendar year.

Also considering the sheer volume the base Geely Boyue enjoys in its home market, it wouldn’t have come at considerable cost to them to tool it for RHD. Furthermore, the Malaysian government had agreed to give PROTON a special tax allowance for the CBU X70, as to permit a faster turnaround time and competitive pricing.

However, the X50 will employ a different route. With the upgrading works at PROTON’s Tanjung Malim plant on schedule, the X50 will be a fully-CKD model, assembled here in Malaysia. That move will purportedly save PROTON & Geely some RM200-million in required changes to the plant in China to produce the X50 in RHD, and by tooling Tanjung Malim to produce the car in such a configuration, would also allow PROTON to engage in export activities to the right-hand drive markets that they compete in.

It is speculated that the X50 will carry a pricetag between RM70k-RM85k, which would make it a very attractive proposition indeed, particularly considering that the (larger & more utilitarian) Perodua Aruz tops out at RM78k.

It’s clear that the gentlemen’s agreement between Malaysia’s two local automakers, who now sit as the 1st and 2nd best-selling marques on local shores, is turning out well. There will always be a Perodua for those looking for no-nonsense zero-hassle motoring, and a PROTON for those keen on more sophistication, dynamics, and luxury.

2019 GEELY BIN YUE SPORT – GALLERY